Welcome to Join the Interactive Future of Video Marketing.
Engage Your Customers with Completely New, Innovative and Effective way by utilizing Interactive Videos, created by PathStories!
About PathStories®
Have you ever wanted to change the ending of the movie you watched? Or would you make different choices as a protagonist of the story?
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Videos rule the websites, everywhere in the world. Until now the watcher of your videos has been a passive bystander.
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What if the watcher of your videos could make choices, which would change the story and outcomes of the video, based on the watcher´s interests… Or the watcher could make purchases or move to read more information about your product or service in the optimal part of the video?
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It is time to activate and engage the watcher with your content more effectively than ever before, because we turn your videos interactive. Our videos utilize new video technology with features, which are not possible to implement with traditional “passive” video content.
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In addition, we create virtual interactive 360 tours. With these 360 tours, you can showcase your business space or services, such as real estate, marine or hotel services, so your future customers can check you out before coming in.
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A a special feature, we can add info spots and actions spots to your virtual 360 tour, giving additional information about your business and supporting the actions of your customer. This means that you can utilize online reservations, forms, pictures, videos or even direct links to external purchase pages inside the 360 tour environment.
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Let your customers and audience experience your content with new, innovative and gamified way by utilizing our interactive videos and 360 tours!
INTERACTIVE VIDEOS
Try out the unique features of our Interactive Videos, based on your own choices and interests, below!
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The video is currently in Finnish. Translated English version coming soon.
Traditionally, the watcher of video content is a bystander without possibility to change the story and outcomes of the video, which can create a passive feeling for the watcher. This can lead to drop with video completion rates, video drop-off, decrease in brand recognition and decline in sales.
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Our interactive marketing services provide a new gamified, innovative and activating way to watch your videos.
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As the watcher of the interactive video can choose in which way the story of the video will continue, the storypaths can alter significantly between different watches.
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This makes experiencing the interactive video again still tempting and exciting for your customers, making you stand out from the rest.
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As the story and scenes of the video change based on the interests of your watcher our interactive videos have special advantage with memorability, personality, rewatchability and finding interesting content fast based on different needs.
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Unlike traditional "passive" videos, our interactive videos can include various interactive elements redirecting the watcher to a specific page and action you want the watcher to take, when clicking the element.
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Our interactive features include interactive email fields, call-to-action buttons, external links to your pages, E-commerce Pop-ups taking the customer to purchase page, in the optimal part of the video.
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Activating your audience our interactive videos is easier and more effective than ever before.
Try out our interactive video examples below and contact us for more information!
USE CASES FOR INTERACTIVE VIDEOS:
Interactive Explainer Videos
With our Interactive Explainer Videos, you can transform even a complicated message to activating and easily understandable form for your audience. At the same time, you utilize the rewatachability and personality of interactive video, as the watcher can change the storyline by her or his choices.
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We create both high-quality 3D animation explainer videos and 2D cartoon-style animation explainer videos.
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Experience our Interactive Animation Explainer Example, promoting a music academy:
Interactive Video Ads
By using our Interactive Video Ads created for you, your audience can change the storyline and scenes of the video based on their choices and preferences.
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As your customers can interact with your video ad and experience the ad again with different choices, it increases views, clicks and leads - While making you stand out from your competitors and your product or service easier to remember.
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Our interactive video ads can include email-list subscription fields, links to read more information about your product or shopping carts in the optimal part of the story of your video. This helps your customer to find relevant information and achieve her or his goals interestingly and effectively.
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Try out Interactive Travel Ad Example created by PathStories below:
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The usage possibilities for our Interactive Videos are almost limitless!
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Here are just a few possibilities, how our Interactive Videos can be used:
Let your audience control the story in the ad and choose and even purchase their favorite products on the video, based on their own interests!
The watcher of your interactive video can make purchases in the optimal part of the story and scenes of the video. For example, the watcher can move to buy a shirt or shoes of the video’s protagonist, just by clicking them in the video!
Create a unique interactive short movie to your website, and let the watchers choose how the storyline will continue and end, based on their own choices.
Let your audience control the story in the ad and choose and even purchase their favorite products on the video, based on their own interests!
From interactive ads to job interviews, interactive game trailers and product tutorial videos, the possibilities of our interactive videos make you stand out from the crowd.
INTERACTIVE 360 TOURS:
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Have you ever wanted to showcase your business space online, so your customers can check you out without having to visit your location? In addition to Interactive Videos, PathStories delivers unique Interactive 360 Virtual Tours.
These virtual tours are perfect for demonstrating your business, such as real estate, store, marine, restaurant or hotel services.
As special feature, we can add info spots and actions spots to your virtual 360 tour, giving additional information about your business and supporting the actions of your customer.
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This means that you can utilize online reservations, forms, pictures, videos or even direct links to external purchase pages inside the 360 tour environment!
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Our interactive virtual tours work perfectly with PCs, mobile phones and tablets. Also, as a special bonus, our tours are compatible with VR headsets, such as Google Cardboard.
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As your customers can experience your business, such as restaurant or a house, from a first-person perspective, our virtual tours give a unique and authentic possibility to familiarize with your business.
Try our Interactive 360 Apartment Tour below!
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Navigate with your mouse or navigation keys, and click or tap the icons inside the tour to experience the interactive tour features!
Experience our Interactive 360 Virtual Cabin Tour Example below!
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Navigate with your mouse or navigation keys, and click or tap the icons inside the tour to experience the interactive tour features!
These examples above are just a tasting of use cases for our Interactive 360 Virtual Tours.
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Our tours can be used with various fields, which include restaurants, museums, spas, automotive, cars, architecture and even E-commerce stores, where your customers can navigate and make purchases in a virtual shopping environment! *
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*The interactive 360 Tour Service is currently only available in Finland.
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WHY TO CHOOSE OUR INTERACTIVE VIDEOS:
1. Increase Significantly the Reusage Value of Your Video Content and Stand out from the Rest.
79 % of marketers agree that interactive video has reusable value and brings multiple visits to the sites. As the watcher of the interactive video can choose in which way the story of the video will continue, the storypaths can alter significantly between different watches.
This makes experiencing the interactive video again still tempting and exciting for your customers, making you stand out from your competitors.
According to Marketinginsidergroup, 88 % of the marketers think interactive content would give them cutting edge in competition. For example, Maybelline used interactive video to get the companies purchase rates 14 times HIGHER than the industry average.
Are you ready to be the next success story with interactive videos?
Sources: Marketing Insider Group, Business.com
2. Earn Quickly Extremely High Completion Rates for Your Videos.
As a marketer, content creator, business owner or as working in any important position in a company, you know that it is difficult to keep the potential customer interested and active during traditional “passive” video content.
This makes skipping the video ads a likely outcome, as 60 % of the users will stop watching the traditional videos by 2 minutes.
In comparison, the Completion Rates for Interactive Videos are over 90 %. As the actions and choices of the user will influence the outcome of the story, the watchers have much more personal and deeper connection and commitment with the story and message of your interactive video.
With our engaging and revolutionary interactive videos, this means more traffic for your website.
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Sources: Marketing Insider Group, Business.com
3. Eliminate the barriers of traditional “passive video content”, with redirections to external pages inside the video.
Our interactive videos can include various interactive elements redirecting the watcher to a specific page and action you want the watcher to take, when clicking the element. These features are not possible with traditional video platforms.
Our interactive features include interactive email fields, call-to-action buttons, external links to your pages, E-commerce Pop-ups taking the customer to purchase page, in the optimal part of the video.
Activating your audience and customers with our interactive videos is easier and faster than ever before.
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Let Your Customers Experience Your Business Space - Anytime, Anywhere
Allow your potential customers to visit in your business space regardless of the time and place. With our 360 virtual tours, you can double the visitors of your website. *
Sources: Google, Leonardo Worldwide, 2021
Increase Significantly Your Visibility and Time Spent on Your Website
Our 360 tours increase notably your visibility and time, which the visitors spend on your site. According to researches, customers spend 5-10 times more time on sites, which utilize 360 tours than sites, which don`t have any 360 tours. *
Make Finding Content Easier and Collect Leads in an Attention-Grabbing Way!
Support effectively the interests of your customer with pictures, videos and links telling additional information about your location or environment.
Let your customers to ask more about your location and use reservation forms or move to product purchase pages straight from your 360 tour!
Production Process, Which Takes Care of Your Unique Needs
We design and create the 360 tour in a customer-centric way, by taking care of your goals and hopes, through the entire creation process.
WHY TO CHOOSE OUR 360° TOURS:
As you have visited the website of the PathStories, you are closer to join the interactive future of video marketing and being a step ahead of the rest. Here is how our process works:
HOW IT WORKS:
Let´s Find Your Goals!
We discuss with you about your goals and hopes for your interactive video or interactive 360 tour, to make sure the end product suits best for your needs.
We create a personalized Decision Tree for Your Video or a 360 Tour Plan
We create a personalized branching story tree for you, which is used as a basis for the interactive story of your video.
It includes the starting point of the video, choice scenes leading to different story paths and outcomes of the different choices.
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Alternatively, we create a plan for how to utilize the navigation, interactive info spots and action spots in the best possible way in your interactive 360 virtual tour!
We make a Interactive Video or 360 Tour, Based on Your Needs and Goals
We create a interactive video or 360 tour for you, based on your preferences, by utilizing our advanced technology.
We can create the video clips and animations for the entire interactive video, including audio and music tracks.
Alternatively, you can provide us the specific video sequences, which we can combine to a unique interactive video story for your company or organization.
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With 360 tours, we agree a suitable date for 360 photo shoot in your location and then create a high-quality 360 tour for you.
We Give You the Interactive Video or 360 Tour Embed Code!
We will provide you a specific embed code for your interactive video or interactive tour, which you can embed on any website. In addition, we provide you a share link for your interactive video or 360 tour, so you can share your interactive campaigns across social media or directly to potential customers.
Furthermore, we can create you a special thumbnail for the interactive video (picture visible for watcher in the video players), with the fonts, colors, images and layouts based on your needs and preferences!
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FAQ:
How long the interactive videos, created for me, can be? And how many choice scenes and outcomes these interactive videos can include?
There are absolutely no limits for the length and amount of choice scenes or outcomes in interactive videos created by PathStories!
The videos with more choice scenes and outcomes take time-wise longer to create, but we are happy to create interactive videos for both short-term and long-term needs!
Where I can utilize the new interactive video or interactive tour created for my needs?
When you are happy with the interactive video or 360 tour, and have purchased the service, we will provide you a HTML5 embed code, which you can embed to your company´s websites, cooperation partner´s sites, landing pages and basically to any website with ease!
Are there limitations for how many times I can embed the interactive video code for different websites or share the interactive video or tour?
There are no limits for how many times you can embed the code of your interactive video or share the new video with the customers. Simply put, share your interactive videos as many times as you want!
Which devices are compatible with the interactive videos and tours, created by PathStories?
Our interactive videos are compatible with Windows, Mac and smartphones. Basically, almost any internet-enabled device supports our interactive videos!
Join the New Era of Interactive Video Marketing!
For more information and to know how our Interactive Videos or 360 Tours can help you reach your goals, send us a message below.
+358 50 5660715